Sandra Taylor, Senior Director of Targeted Channels, Sears Holdings Corp
Justin Kurt, Head of Personalization and CRM, Sears Holdings
Ryan Deutsch, Persado
Rusty Warner, Principal Analyst, Forrester Research, Inc.
Tony Castiglioni, VP, Product Management, Oracle
Austin Miller, Product Marketing Director, Oracle
The roles and responsibilities of today’s B2C marketers are constantly shifting to meet the needs of increasingly demanding customers. While each new channel and point of interaction represents an opportunity for growth, these moments can easily be squandered by poorly conceived, disjointed customer experiences. In this session learn how Oracle Marketing Cloud is innovating and integrating to meet the increasingly complex needs of B2C marketers and extending these capabilities to the larger customer experience.