Modern Customer Experience
Modern Customer Experience
April 10-12, 2018 | Chicago
Modern Customer Experience Day 1
Tuesday Opening Keynote, Featuring: Des Cahill Head CX Evangelist, Oracle Jay Baer President, Convince & Convert Charlie Herrin Executive Vice President, Chief Customer Experience Officer, Comcast Cable
Modern Customer Experience Day 2
Wednesday Keynote, Featuring: Jay Baer President, Convince & Convert; Shashi Seth SVP, Oracle Marketing Cloud, Oracle; Amanda Jobbins Vice President, Demand Generation & Marketing EMEA/APAC, Oracle; and Magen Hanrahan VP of Media and Marketing Servic
Modern Customer Experience Day 3
Thursday Keynote, Featuring: Catherine Blackmore GVP, Customer Success, Oracle; Jay Baer President, Convince & Convert; Paul Archer CEO, Duel; Shashi Seth SVP, Oracle Marketing Cloud; Carolyne Matseshe-Crawford VP of Fan Experience, Fanatics; Julian
B2C Marketing and Customer Experience Innovation
The roles and responsibilities of today’s B2C marketers are constantly shifting to meet the needs of increasingly demanding customers. While each new channel and point of interaction represents an opportunity for growth, these moments can easily b...
The Evolving Role of B2B Marketing
The role of B2B marketing continues to expand and evolve. The last decade has seen marketing departments transform from the “arts and crafts” department into leading technology innovators within in their companies. Adopting and implementing techno...
The Transformation of Roles for CX Sales
As technology evolves, the roles of sales professionals are changing. The advent of artificial intelligence is transforming how sales reps, managers, and executives manage day-to-day operations and strategic planning. In this session join us as we...
Service for the Next Generation: Oracle Service Cloud for CX
Customer expectations change almost daily. With every introduction of new technology human behavior evolves, altering how customers engage with brands. In this year’s CX service general session, Oracle again journeys into the future to paint a pic...
Trends and Innovation Highlights for Optimized B2B, B2C, and B2B2C Commerce
Are you an Oracle Commerce customer looking to build on your success? Join us for an exciting general session in which we highlight our current and future innovations and how they align to key trends in digital commerce. Join Gartner Research Dire...
Strategies for Testing AI-Driven Campaigns and Analyzing Results
ADP, the leader in human resources management, has more access than ever before to predictive insights and data intelligence from preferred predictive vendor, Mintigo. Prioritizing accounts based on propensity to buy has generated great results fo...