Atul Kumar, CPO, Mintigo
Jim Scheele, VP, Predictive Intelligence, ADP
ADP, the leader in human resources management, has more access than ever before to predictive insights and data intelligence from preferred predictive vendor, Mintigo. Prioritizing accounts based on propensity to buy has generated great results for different business units, and now ADP has taken this to the next level by leveraging AI to test campaigns. In this session learn the strategies ADP leverages to test predictive data and artificial intelligence in marketing and sales campaigns, and the results generated.